
Taio Cruz.
There are two sides to Taio Cruz.
There’s Taio Cruz the pop star. A man who has earned two chart-topping singles on both sides of the Atlantic as well as a further seven UK top 10 hits. A friend and collaborator to an encyclopaedia of talent – David Guetta, Rihanna, Justin Bieber, Britney Spears, Busta Rhymes, Flo Rida, Ludacris, Ke$ha, Pitbull, McFly and Cheryl Cole to name just a few – Taio is a bona fide hit-maker. He’s won a stack of awards and performed to an audience of billions at the closing ceremony of the Olympics. That success is reflected with over 100 million global track sales and a further 5 million albums.
Then there’s the other Taio Cruz, a self-confessed “chill person” and “tech nerd” who couldn’t be happier than when producing a track from a scratch and crafting it into a future hit. In the spirit of perpetual self-improvement, you might find him scouring obscure YouTube tutorials to pick up rare production tips from people who are doing old things in new ways. But most likely he’ll be found busy working on his new cloud-based organisation platform called Volume, which enables people to stay connected with all of their teams music, metadata, artwork and more.