Who we are.

The beginnings of Lateral are in 2006, as Jamie Binns and Christian Wåhlberg partner in the management of Taio Cruz and Paloma Faith. Later in 2015, joined by the third founder, Jan Carl Adelswärd, Lateral Management was formed. 

Jamie, previously of JDID Music and Christian, of Murlyn Music Group, brought with them years of label, management, and publishing experience. The addition of Jan Carl's expertise in finance and building brands produced an artist management and music publishing company operating out of London, Stockholm, and Los Angeles; representing a formidable roster of artists, songwriters, and producers. 

After considerable expansion and with a growing team of managers and creative partners, in 2019 Lateral diversified management and rights activities. A decision to ensure that each team was best positioned to provide a comprehensive and focussed service in each respective area. Management remains with Lateral, while Rights are managed by Vertical Rights, who remain a key partner.

Throughout the years of lockdown, our scrutiny of the industry and our business intensified. This resulted initially in only some aesthetic changes at first, however in 2022 those changes were much more significant, as Lateral partnered with ThreeSixZero. As we look to the future with the aim of being the best positioned music company for our clients, we could not think of a better partner.